Toyota Belize (Belize Diesel & Equipment Co. Ltd.) is the exclusive authorized distributor of Toyota vehicles in the country, providing sales, service, and parts for over 50 years. To align with Toyota’s global reputation for innovation, the company sought to elevate its digital presence beyond a standard informational repository. Salient Group was engaged to architect a comprehensive digital transformation, replacing the legacy infrastructure with a high-performance "Digital Dealership." The new platform was designed to mirror the physical showroom experience, leveraging immersive technology to facilitate customer research and drive qualified leads.
BTIA is the largest private sector tourism organization in Belize, focused on marketing and promoting its nationwide membership of hotels, tour operators, restaurants, tour guides, and related businesses. In response to the pandemic's impact on the tourism industry and the resulting loss of membership, BTIA wanted a complete redesign of their old website with a focus on building an online marketing platform as an additional benefit for their membership.
